The Marketing and Communications Specialist provides support to Marketing and Communications and Physician Relations.  This includes coordinating development and placement of traditional and digital media; and coordinating design, content development, proofing process and implementation of marketing plan tactics. The Regional Medical Center is conveniently located in Orangeburg, SC within one hour of Columbia, SC and one and-a-half hours from Charleston, SC.

Essential duties and responsibilities include the following. Other duties may be assigned.

• Coordinates development and execution of marketing plan tactics and assigned projects
• Develops and coordinates placement of content for traditional and digital advertising, collateral, web, and social media. 
• Develops and maintains annual marketing plan calendar including media placement and all marketing and communication activities
• Tracks all advertising placement and expenditures; ensures ads run as scheduled
• Tracks marketing campaign performance and budget; prepares reports as needed
• Coordinates production, placement and distribution of signage and collateral
• Updates web site as needed and monitors web site and landing page activity using Google Analytics; develops and maintains campaign dashboards
• Develops social media calendar and posts content to social media channels
• Coordinates direct mail programs including mailing list procurement, printing and mailing
• Coordinates development of physician relations collateral